Progressive morality fits a nurturant family: parents are equal, the values are empathy, responsibility for oneself and others, and cooperation. That is taught to children. Parents protect and empower their children, and listen to them. Authority comes through an ethic of excellence and living by what you say, rather than by enforcing rules.So if there is one overriding goal of the Democrats/Progressives, it is to break down the American family, destroy parental authority, deny right and wrong, reduce family autonomy, and get everyone dependent on govt programs.
Correspondingly in politics, democracy begins with citizens caring about one another and acting responsibly both for oneself and others. The mechanism by which this is achieved is The Public, through which the government provides resources that make private life and private enterprise possible: roads, bridges and sewers, public education, a justice system, clean water and air, pure food, systems for information, energy and transportation, and protection both for and from the corporate world. No one makes it on his or her own. Private life and private enterprise are not possible without The Public. Freedom does not exist without The Public.
Conservative morality fits the family of the strict father, who is the ultimate authority, defines right and wrong, and rules through punishment. Self-discipline to follow rules and avoid punishment makes one moral, which makes it a matter of individual responsibility alone. You are responsible for yourself and not anyone else, and no one else is responsible for you.
In conservative politics, democracy is seen as providing the maximal liberty to seek one's self-interest without being responsible for the interests of others. The best people are those who are disciplined enough to be successful. Lack of success implies lack of discipline and character, which means you deserve your poverty. From this perspective, The Public is immoral, taking away incentives for greater discipline and personal success, and even standing in the way of maximizing private success. The truth that The Private depends upon The Public is hidden from this perspective. The Public is to be minimized or eliminated. To conservatives, it's a moral issue.
This week's Phyllis Schlafly column on college loans shows how the Obama administration has tricked college students into debt and dependence, to the detriment of all.
Lakoff and his co-writer use these ideas to explain the re-election of Scott Walker, and suggest strategies for undermining conservative movements.