Mitt Romney didn't have a good campaign message anyway. Romney failed to have a message to reach out to the Reagan Democrats, who were essential to Ronald Reagan's impressive victories in the 1980s but were no longer voting Republican because their manufacturing jobs have been outsourced overseas. Romney and the GOP muffed their big opportunity to develop a message that they would stop the hemorrhaging of U.S. jobs to China.
Republicans will keep losing if they don't learn those lessons and take the Party's decision-making away from the big-money crowd and return it to the grassroots who care about issues such as marriage and jobs.
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