NPR Radio reports:
Unmarried women are the single most important demographic this year. But unlike other "it" demographics (remember soccer moms?), single women are not a constituency that's in play: They're extremely reliable Democratic supporters.So the short-term Democrat strategy is to get the unmarried women to vote. The long-term strategy is to push policies what will increase the population of unmarried women.
In 2012, Barack Obama won the overall women's vote because of them. Mitt Romney actually won married women — by 7 points. But Obama crushed him with unmarried women, winning that cohort by a whopping 36 percentage points.
Single women make up about 25 percent of the electorate, and they're growing fast as marriage rates decline.