Eagle Forum Legislative Alerts

Tuesday, August 11, 2015

Target will no longer label toys

This picture was widely circulated on Twitter, and embarrassed Target into announcing and end to such gender labeling of toys.
Target said in a statement that customers had been raising concerns about signs that suggested certain products on the basis of one's gender.

'Guests have pointed out in some departments like Toys, Home or Entertainment, suggesting products by gender is unnecessary,' the retailer said.

'We heard you, and we agree.'

Target said they didn't want their guests to feel 'frustrated or limited' by the presentation of their products.
My guess is that fewer building sets will be sold to girls, as a result of this change.

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